Much of the work I have done in the area of corporate identity or logo design has been done freelance. A lot of thought, scribbles and pencil sketches go into one of these designs. Logos will need to be used in a one color situation such as copying and faxing. They will also at times be used very small. All these variables go into creating a logo that will work in any application, or a family of logos can be developed for different situations to retain the company or organization identity.

One of the benefits when doing logo design is all the great concepts you develop that don't get chosen. Ideas that can possibly work for or spur ideas for other projects. I also get to use them in my portfolio.

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